In this video, Tony Fadell talked about product designing and how our brain interfere in this process. At first, he mentioned a process called HABITUATION which is a basic way that we learn as a human where our brain encode the everyday things we do into habits. That is why we get used to our daily routines faster. Habituation have both good and bad effects. He took a driving learning process as an example. When we learnt how to drive, we looked at every single objects - the cars, the light, the pedestrians - where we couldn't even talk with other peoples. But, after second or third weeks of learning, we habituated it and we also can do other things while driving. If we didn't habituated it, it will be very exhausting. This example is one of the good habituation effects. But when habituation stops us from noticing problems and fixing problems around us, it is a bad habituation effects.
He learnt from Mary Anderson - the world's first windshield wiper - on how to solve problems from the way how the world works it is, not by how people think it is. In my opinion, I think it is hard to solve problems not based on how people think it is. Usually we solve problems depends on what we think or what other people said. We tend to ask people's opinions when we do our work.
He gave 3 tips to fight habituation such as, look broader, look closer, and think younger. We need to think different ideas to solve any problems that we face. We can combine or remove the steps to solve problems to make it more efficient. We need to try and keep trying until those method works.
Children tend to ask question such as, "Why car can't fly?" or "Why the mailbox can't check by itself if there is new mail?". Because children haven't been around long enough, they don't used to it when they face various problems. At the end, they try hard to solve it.
Therefore, as a designer, try different things every times and get experiences are important. Think younger is a good way to get a better solution.
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